Beauty Expo Australia is the premier trade event connecting beauty brands with retailers, distributors and salon professionals nationwide. Showcase your latest skincare innovations, build B2B relationships, and gain exclusive retail partnerships. With dedicated beauty buyers and media in attendance, this is your chance to elevate brand visibility in Australia’s booming beauty market.

Event Website | Visitor Registration | Exhibitor Information

• Connect with 6,000+ buyers, salon owners and decision-makers at one of the largest gatherings of beauty professionals.
• Showcase your brand across 39+ product categories, from skincare to pro-grade tools, ensuring targeted visibility.
• Capture hot leads instantly with Lead Manager, an exclusive scan app for real-time follow-ups at the event.
• The Business Matchmaking Program drives qualified, high-intent buyers straight to your booth.
• Maximise ROI with the Exhibitor Dashboard, tracking engagement and sales opportunities post-event.

• Skincare brands and cosmetic companies
• Beauty tech and styling tool manufacturers
• Spa, colour and barber suppliers
• Professional aestheticians
• Eco-retailers and sustainable packaging providers

As much as Exhibit Central loves trade shows, we are not the event organisers. Let the organisers know you’re interested in participating.

• COSA IPOS 2025 – 11 to 14 November, Adelaide Convention Centre
• Care Expo (Sydney) – 14 to 15 November, ICC Sydney
• COSMEDICON 2026 – 5 to 7 March, InterContinental Hotel

Beauty is increasingly becoming one of the most inclusive industries, embracing diversity in all its forms. Brands are shifting towards representing a wide range of skin tones, body types, genders, ages, and abilities, reflecting the true diversity of their audiences.

By breaking down traditional barriers and celebrating individuality, the beauty industry is setting a powerful example for other sectors to follow. This commitment to diversity makes the beauty industry a leader in championing representation and inclusivity, and why events like Beauty Expo Australia matter.

For exhibitors, this is a good opportunity to interact with people from different backgrounds, all with different needs and interests to be addressed.

Event Highlights

• Over 6,500 beauty professionals are expected in attendance and 200 participating brands
• The Face2Face Makeup Awards, a supportive and inclusive space for makeup artists to compete and test their craft and creativity
• The Business Couch, where visitors can have 30-minute one-on-one consultations with beauty and cosmetic business experts
• The LASH V, a free competition for lash and brow artists to show off their talents and win prizes
• Spotlight, a themed collection of skincare brands that are new and original to Beauty Expo Australia

Benefits of Exhibiting at Beauty Expo Australia

• Matchmaking: The Business Matchmaking Program connects exhibitors and retailers to visitors for customised product recommendations.
• Easier Lead Collection: Emperia, a lead scanning app, is included in exhibitor packages for use during the event. Exhibitors can simply scan booth visitors’ IDs to efficiently collect contact information.
• Data-Driven Approach: The Exhibitor Dashboard captures profile views and leads gathered during the event. Upgrading to Pro allows exhibitors to compare their performance with other exhibitors.
• Increased Visibility: The Brand Directory lets visitors add brands to their virtual Plan while they check out the list of participating companies online. Brands already get visibility and gain interest even before the show.

Companies and brands offering solutions and products in the following fields would benefit from showcasing their expertise at the event:

• Cosmetics and cosmeceuticals
• Hair care and styling
• Skincare and anti-aging solutions
• Body care and personal hygiene
• Health and wellness
• Sustainable cosmetic packaging
• Cosmetology schools

Interested brands can contact the organisers for further information on exhibition packages.