Come to learn, taste and connect with the best of Australia’s roasters at the Melbourne International Coffee Expo (MICE), a premier global coffee trade show. This is a great opportunity to engage directly with cafe owners, hospitality professionals and retail stockists eager to explore the latest innovations and products to enhance their businesses. Consider exhibiting to be part of Melbourne’s vibrant coffee legacy.

• With its rich coffee culture, Melbourne is recognised as a global coffee capital. MICE strengthens this identity by celebrating the industry’s diversity and drive for innovation.
• Coffee’s universal appeal makes MICE an engaging platform to captivate attendees through interactive displays, tastings and demos.
• MICE attracts around 11,000 visitors, including industry professionals, buyers, café operators and coffee enthusiasts, all eager to discover new products and services.
• Join over 140 exhibitors in a show that has been a pivotal event for the Asia-Pacific coffee market since 2012, solidifying its reputation as a leading coffee trade show.
• As the only event in Australia dedicated exclusively to coffee, MICE offers exposure in a highly specialised market.
• From small businesses and start-ups to baristas and home brewers, MICE fosters an inclusive environment where innovation thrives and all voices are heard.

• Manufacturers of professional-grade coffee equipment, including espresso machines, grinders, brewing devices and more
• Green bean suppliers and traders, exporters, importers and distributors
• Roasters, including micro-roasters and specialty roasters
• Technology innovators focused on sustainability in packaging and sourcing
• Specialty coffee brands and franchises
• Hospitality and retail suppliers
• Food and beverage brands creating complementary products like tea, syrups and alternative milk options

As much as Exhibit Central loves trade shows, we are not the event organisers. Let the organisers know you’re interested in participating.

• Hort Connections – 4 to 6 June, BCEC
• Fine Food Australia 2025 – 8 to 11 September, ICC Sydney
• NoVacancy – 17 to 18 September, ICC Sydney

A coffee-dedicated expo is brewing in Melbourne, gathering coffee enthusiasts, industry professionals and curious visitors alike to indulge in a sensory journey through the global coffee landscape.

Exhibitors get to showcase their roasting technology, specialty beans and cutting-edge technology, all for visitors to see, taste and explore. It’s a promising platform for inspiring and educating people in a shared passion for a beloved beverage.  

What’s in Store?

• Over 15,000 coffee enthusiasts expected to attend 
• Cafe Owners Education Series 
• Top industry innovators to be recognised at the Australia’s Favorite Coffee Awards and the Product Innovation Awards 
• Panel discussions and breakfast at the GCR Down Under Leadership Symposium 
• Baristas get to compete and present their talents at Australia’s Richest Barista  

For Whom Is This Event?

• Coffee professionals 
• Hospitality, food and beverage industry professionals 
• Coffee retailers and distributors 
• Consultants, researchers and marketers 
• Coffee enthusiasts and consumers 
• Aspiring baristas, coffee business owners and food content creators 
• Anyone who loves and drinks coffee 

Benefits of Exhibiting

• Global Exposure: MICE 2024 is an international coffee expo; which means that many brand representatives, experts and other visitors from across the globe are participants. This can open doors to new markets and diversify your customer base.  
• Curated Networking: Convert casual visitors into loyal advocates by sharing your passion for coffee. This is not simply a gathering; this is where serendipitous encounters can lead to groundbreaking partnerships. 
• Immersive Brand Storytelling: Coffee is a very interesting and stimulating interest. Leave a lasting impression on your audience by creating interactive booths, offering taste tests and conducting live brewing demonstrations. 
• Sensory Engagement and Experience: Coffee is a sensory product that allows all five senses to be engaged. The aroma of freshly brewed coffee, the tactile feel of coffee beans and the sound that coffee machines make all have the potential to let visitors forge an emotional connection with your brand. 

Professionals offering solutions and products in the following fields would benefit from showcasing their expertise at the event:  

• Coffee roasters who wish to showcase their specialty beans, blends and techniques 
• Manufacturers of coffee equipment such as espresso machines, grinders and brewers 
• Coffee growers, importers, suppliers and distributors 
• Coffee shop and café owners 
• Representatives from beverage companies 
• Artisans and crafters who create handmade coffee accessories 
• Developers of business software relevant to coffee businesses such as POS systems, apps, inventory management systems and more 
• Educational institutions and training centres offering barista certification courses and workshops on techniques such as brewing, roasting and latte art 
• Non-profit organisations and advocacy groups focused on farmer welfare, coffee sustainability and fair trade practices