For over a century, the Royal Easter Show has been a vibrant celebration of Australian culture, blending our rich rural traditions with modern lifestyles. Over 12 days, attendees can immerse themselves in country life—interacting with animals, discovering farming innovations and exploring the incredible potential of Australian produce and craftsmanship. From livestock competitions and fresh food displays to exciting entertainment, the event showcases the best of rural industries alongside contemporary attractions. Exhibitors can engage with a diverse audience, share their products and tell their brand story in a setting that champions quality, innovation and Australian pride.

Event Website | Exhibitor Information

• First held in 1893, the Royal Easter Show has been drawing large crowds annually, attracting over 828,000 attendees on average.
• Revenue from the event is reinvested into agricultural programs, competitions and educational initiatives, helping to promote and sustain rural industries.
• The show hosts 400+ exhibitors across various pavilions and outdoor areas featuring fresh food, pets, home and lifestyle, fashion and more.
• Many exhibitors return year after year, significantly benefiting from the brand exposure and sales opportunities that the show provides.
• With the average attendee spending approximately $165, the event offers an excellent platform for direct sales and consumer engagement.

• Brands offering agricultural products or equipment
• Food and beverage producers, especially those with local or regional specialties
• Technology companies focusing on innovation in farming or agriculture
• Family-friendly entertainment or leisure brands
• Retailers and businesses targeting families and consumers looking for new products

As much as Exhibit Central loves trade shows, we are not the event organisers. Let the organisers know you’re interested in participating.

• AgQuip – 19 to 21 August, Gunnedah
• Dog Lovers Festival 2025 (Sydney) – 23 to 24 August, Sydney Showground
• Melbourne Royal Show – 25 September to 5 October, Melbourne Showgrounds

Get ready to immerse yourself in a world of farm fun, animal magic, and family thrills at the Sydney Royal Easter Show 2024, Australia’s biggest and most iconic event! From the heart-pounding competitions to the dazzling displays, this 12-day extravaganza offers something for everyone.

Who Should Attend?

• Families with children of all ages
• Animal lovers and enthusiasts of agriculture
• Thrill-seekers and adventure-seekers
• Foodies and fans of culinary delights
• Anyone seeking a vibrant and unforgettable experience

What Attendees Can Expect

• Create lasting memories. Share laughter, joy and excitement with your loved ones as you embark on a journey through the diverse and captivating world of the Sydney Royal Easter Show.
• Discover the best of Australia. Immerse yourself in the rich cultural heritage, agricultural excellence and culinary delights that make Australia unique.
• Connect with nature. Witness the majesty of animals, learn about their care and importance and appreciate the beauty of the natural world.
• Experience the thrill. Scream with delight on exhilarating rides, be captivated by stunning performances and lose yourself in the vibrant atmosphere of the show.
• Leave feeling inspired. Walk away with a renewed appreciation for the land, the animals and the people who shape Australia’s agricultural landscape.

• 1,000+ exhibitors: Explore a vibrant marketplace showcasing the best of Australian agriculture, food, and entertainment. Discover unique crafts, delectable treats, cutting-edge technologies and innovative products from across the country.
• 800,000+ attendees: Join a vibrant community of families, friends and fellow enthusiasts as you celebrate the spirit of the land and revel in the show’s unique charm.
• World-class animal competitions: Witness the pinnacle of livestock excellence with thrilling showdowns across breeds like cattle, sheep, horses and more. Be captivated by the grace and skill of these magnificent animals and the dedication of their handlers.
• Thrilling rides and entertainment: Embark on a carnival of excitement with exhilarating rides, captivating shows, and live music performances. From classic favourites like the Ferris wheel and Dodgem cars to jaw-dropping acrobatic displays and side-splitting comedy acts, there’s something to keep everyone entertained.
• Delicious culinary delights: Indulge in a smorgasbord of flavors from around the globe. Sample regional delicacies, indulge in classic fairground treats and discover innovative culinary creations from talented chefs and food vendors.

Parking and Transportation:

Ample parking is available at the Sydney Showground, with pre-booking recommended during peak periods. Public transportation options are readily accessible, connecting the showground to various locations throughout Sydney.