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Author name: Menli Sardjaeva

Menli is Exhibit Central's Marketing Manager. She specialises in crafting comprehensive marketing strategies and executing impactful campaigns, including product and sales promotions. Her expertise extends to brand management, ensuring consistent market image representation, and conducting market research and analysis, providing invaluable insights to maximise market impact and inform strategic decisions.

Maximise Offline Reach with Modular Stands for Exhibitions featured image by exhibitcentral.com.au

Event and Exhibition Marketing

Maximise Offline Reach with Modular Stands for Exhibitions

Menli Sardjaeva / July 25, 2025

Just as online reach is essential for digital success, offline reach holds the same importance in building meaningful, face-to-face connections […]

How Backup Plans Secure Wins at a Trade Fair featured image by exhibitcentral.com.au

Event and Exhibition Marketing

How Backup Plans Secure Wins at a Trade Fair

Menli Sardjaeva / July 15, 2025

Trade fairs are a blend of excitement and chaos. They’re where big ideas meet real-world execution, and businesses showcase their

Shop Window Display: Transforming Windows into Sales Drivers

Menli Sardjaeva / February 3, 2025

A shop window display isn’t just for decoration—it’s your chance to catch someone’s eye and make them stop in their