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Author name: Menli Sardjaeva

Menli is Exhibit Central's Marketing Manager. She specialises in crafting comprehensive marketing strategies and executing impactful campaigns, including product and sales promotions. Her expertise extends to brand management, ensuring consistent market image representation, and conducting market research and analysis, providing invaluable insights to maximise market impact and inform strategic decisions.

How to Get Your Event Booth Noticed When You're Nowhere Near the Entrance featured image by exhibitcentral.com.au

Event and Exhibition Marketing

How to Get Your Event Booth Noticed When You’re Nowhere Near the Entrance

Menli Sardjaeva / November 24, 2025

Landing a spot near the entrance of an expo or trade show can feel like winning the lottery. You catch […]

The Impact of Digital Age Attention Spans on Event Banner Effectiveness featured image by exhibitcentral.com.au

Event and Exhibition Marketing

The Impact of Digital Age Attention Spans on Event Banner Effectiveness

Menli Sardjaeva / November 7, 2025

In today’s fast-moving environment, where digital content dominates, and instant access to information has become the norm, attention spans are

Event and Exhibition Marketing

How Might a Lightbox Display Shift Perception for a Local Brand?

Menli Sardjaeva / November 3, 2025

Local brands often walk into exhibitions or trade shows knowing they offer something unique—but also aware that they’re sharing space