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2026

GPCE Sydney


Industry: Medical
Location: ICC Sydney, NSW
Date: 15th - 17th May, 2026

GPCE Sydney is New South Wales’ leading event for primary healthcare professionals. Recognised as a key fixture on the general practice calendar, the conference and exhibition brings together general practitioners, nurses, practice managers, and allied health professionals to explore medical innovation and earn accredited CPD education. As the industry continues to evolve, this event provides the necessary bridge between emerging clinical research and the day-to-day realities of patient care.

 

GPCE offers up to 41 CPD hours across on-site and online learning, making it a critical annual milestone for practitioners. Alongside advanced clinical courses, keynote sessions, and education streams, the exhibition floor provides a focused environment for suppliers to connect directly with healthcare decision-makers. It is a premier opportunity to showcase your solutions in a setting where professional development, technological innovation, and patient outcomes converge.

 

Event Website | Visitor Registration | Exhibitor Information



Why Exhibit?

  • GPCE Sydney attracts a highly targeted audience of primary healthcare professionals actively seeking new products, services and clinical solutions.
  • The event offers up to 41 CPD hours, driving strong attendance from engaged practitioners committed to professional development.
  • Advanced clinical courses and keynote sessions keep delegates onsite, increasing quality traffic to the exhibition floor.
  • Attendees include general practitioners, nurses and practice managers who influence purchasing decisions within clinics and medical centres.
  • As one of Australia’s leading primary care events, GPCE Sydney positions exhibitors alongside trusted industry brands and clinical leaders.

 

Who Attends GPCE Sydney?
  • General practitioners and primary care doctors exploring new treatments, cutting-edge medical technologies, and evidence-based approaches to improve daily patient care.
  • Practice nurses, allied health professionals, and essential healthcare workers seeking hands-on training, clinical updates, and new tools to support their evolving roles in the clinic.
  • Practice managers and strategic professionals researching operational tools, patient management software, and service providers that can enhance clinic efficiency and compliance.
  • Medical registrars and emerging professionals in the primary care sector who are building their foundational knowledge and making their first key industry connections.


Who Should Exhibit?

  • Pharmaceutical and medical device companies
  • Diagnostic and pathology service providers
  • Medical software and practice management platforms
  • Telehealth and digital health solution providers
  • Medical equipment and consumables suppliers
  • Professional services and healthcare training organisations

 

Tips for Exhibitors
  • Healthcare professionals are naturally analytical; ensure your booth materials and sales pitch lead with clinical data, peer-reviewed benefits, and clear patient outcomes.
  • Attendees are often experts in their therapeutic areas; ensure your team can handle detailed questions regarding compliance, safety protocols, and real-world application.
  • Position your stand near education or “breakout” zones if possible, as these areas naturally attract delegates who are in a learning mindset.
  • Avoid generic brochures; offer clear clinical summaries, product application guides, or digital resources that help practitioners integrate your solution into their workflow post-event.
  • Healthcare audiences respond best to a clean, clinical, and approachable stand design that radiates reliability and trustworthiness.
  • Take advantage of the GPCE digital solutions to maximise your generated leads and get quantified data about your show performance.
  • If you have multiple shows in a year, pick reliable displays that move with you. From lightboxes to non-illuminated frames, and from foldable and fabric tube types to modular displays for your event needs.


Notes

As much as Exhibit Central loves trade shows, we are not the event organisers. Let the organisers know you’re interested in participating.



Where To Next?

Non-Surgical Symposium – 5 to 7 June 2026, ICC Sydney
A medical conference focused on clinical advancements and patient care innovation.

 

Pharmacy Connect – 9 to 11 September, Hyatt Regency Sydney
A pharmacy-focused conference and exhibition bringing together pharmacists and healthcare suppliers.

 

Combined Scientific Congress – 8 to 11 October 2026, Hunter Valley
A major gathering of anaesthetists and medical specialists focused on scientific advancement and clinical excellence.

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