HIRE26 is the leading event for the equipment hire and rental market in Australia, bringing together suppliers, operators and industry leaders for two days of innovation, education and networking. Created by the Hire and Rental Industry Association, it is designed to motivate and inspire professionals across the sector by creating a practical forum for businesses that need to stay competitive in a changing market.

The hire and rental industry is evolving quickly as customer expectations rise, projects become more complex, and businesses are asked to do more with less. Companies are managing pressure on margins while also dealing with tighter safety requirements, workforce challenges and increasing demand for reliable equipment availability.

HIRE26 addresses these realities by bringing the industry together to share knowledge, identify better ways of working and discover tools that improve operational performance. For exhibitors, this means direct access to a highly relevant audience of decision-makers who are actively looking for equipment, systems and services that improve utilisation, reduce downtime and strengthen profitability.

Event Website | Visitor Registration | Exhibitor Information

• HIRE26 attracts a highly targeted audience of hire and rental professionals who are actively sourcing new equipment, technology and service partners.
• The event creates a focused marketplace where suppliers can present solutions to buyers with clear operational and commercial priorities.
• Attendees are looking for practical outcomes, making conversations more productive and lead quality significantly stronger.
• Keynote sessions and educational workshops keep visitors engaged across both days, increasing quality traffic to the exhibition floor.
• The audience includes professionals from construction hire, event hire and specialist equipment sectors, giving exhibitors broad reach in one event.
• Social functions and networking events create additional opportunities to build relationships beyond stand interactions.
• The Hire Industry Excellence Awards and Gala Dinner attract senior stakeholders and decision-makers from across the country.
• HIRE26 is recognised as Australia’s premier hire event, helping exhibitors strengthen credibility and visibility within the industry.

Who Attends HIRE26?

• Equipment hire and rental company owners and managers looking for ways to improve fleet performance, service quality and profitability.
• Operations and procurement professionals responsible for sourcing equipment, managing utilisation and reducing downtime.
• Event hire businesses and infrastructure providers seeking new products and reliable supplier partnerships.
• Suppliers, distributors and service providers gathering market insights and identifying new commercial opportunities.

• Equipment and machinery manufacturers
• Tool and construction equipment suppliers
• Event hire and temporary infrastructure providers
• Fleet management and asset tracking solution companies
• Safety equipment and compliance service providers
• Maintenance, servicing and logistics companies
• Industry associations and training organisations

Tips for Exhibitors

• Demonstrate your equipment in action. Buyers in the hire industry respond strongly to live displays and practical product walkthroughs that show real performance.
• Lead with operational value. Focus on how your solution improves utilisation, reduces maintenance costs or increases reliability across busy fleets.
• Prepare for detailed technical conversations. Attendees will ask specific questions about servicing, warranty, support and compatibility with existing systems.
• Align your messaging with industry challenges. Highlight how your products help businesses manage staffing pressure, safety compliance and rising operating costs.
• Plan your follow-up process before the event. Strong lead capture and timely outreach are essential for converting event conversations into sales.
• If you have multiple shows in a year, pick reliable displays that move with you. From lightboxes to non-illuminated frames, and from foldable and fabric tube types to modular displays for your event needs.

As much as Exhibit Central loves trade shows, we are not the event organisers of HIRE26. Let the organisers know you’re interested in participating.

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